Keaton Matlock
Brewery Cellar Man
In another life, I’m pretty sure I was: Probably a Honey Badger. Honey Badger don’t give a shit.
Super Pointless power: I can probably drink upwards of 30 beers in a day and be pretty okay. Not proud, but okay.
If I wasn’t so damn good at my job, I’d probably be: Traveling the country by motorcycle while filming and photographing nature, people, etc.
What do you love about the beer industry? I enjoy craft beers for the same reason I enjoy a cup of coffee or an occasional cigar. They’re vehicles for connection. You don’t chug craft beers. It’s easy to chug a light domestic or do a shot. But strong coffee is to be sipped. Craft beer is the same. Ya feel me?
Wu Tang Clan name: DANGER SUNSET
Guilty pleasures: As a grumpy 30-year-old adult I’d probably have to go with canceling plans of any type. Besides, being an adult is mostly being exhausted, wishing you hadn’t in fact made plans, and wondering how you hurt your back. Going out is just an infinite loop of spending money and needing a bathroom. Someone canceling plans on me is pure joy.